Most of your customers will look you up on their phone before they call. In a few seconds they decide whether you look trustworthy. Use this checklist to see if your website is helping you win business or quietly losing it.
1. It works well on a phone
Open your site on your own phone. Can you read everything without zooming? Are buttons big enough to tap? If not, most visitors will leave.
2. It loads fast on mobile data
Large photos are the usual culprit. Test your site with Google's free PageSpeed Insights tool (pagespeed.web.dev). Aim for green scores, and compress images before you upload them.
3. Customers can contact you in one tap
Your phone number should be tappable, and a WhatsApp button should be easy to find, because most Zimbabwean customers prefer WhatsApp to filling in a form. Make sure any contact form actually delivers messages to an inbox someone reads.
4. Google knows who and where you are
- Each page has a clear title and description that mention your service and city, for example "CCTV installation in Harare".
- Your address, phone and hours are the same on your website, your Google Business Profile and your social pages.
- You have submitted your sitemap in Google Search Console.
5. It shows the padlock and uses your own domain
An SSL certificate (the padlock in the address bar) is a must, because browsers warn visitors about sites without one. A .co.zw domain and business email such as info@yourcompany.co.zw look far more professional than a free email address.
6. It answers real customer questions
Pages that explain prices, processes and common questions build trust and rank better on Google than pages that only say "we offer quality services". Add an FAQ, and publish short helpful articles regularly.
How did your site score?
If you ticked fewer than five, your website is probably costing you customers. CamTech builds fast, mobile-friendly websites in Harare with Google set-up, hosting, SSL and business email included, and can audit your current site for free.
